A Retro Runner Through Crystal Bridges' Collection
A retro pixel game that ties a touring show to the museum's own collection.
Crystal Bridges · Bentonville, AR, USA · 2024
About the project
Connecting a Touring Show
Crystal Bridges was hosting a touring sports exhibition on loan and saw a chance to tie it closely to their own identity. They wanted a simple, playful marketing tool that connected the visiting show to their permanent collection.
A Retro Runner
Broken Egg designed a retro, pixelated web game in the spirit of Chrome's T-Rex dino game: players dash through a pixel-art version of the gallery, jumping and ducking past pieces from the permanent collection, going faster the longer they last, with lives added to keep them playing. It was also one of the studio's earliest experiments using AI to reimagine the collection as 8-bit artwork, an inventive approach when generative tools were still new.
A Playful Bridge
The result is a light, timeless online game that ties a temporary exhibition to the museum's own identity and gives visitors a reason to play, and to remember the collection.