A Shared 3D Room for Market Research Interviews
Research interviews reimagined as a shared 3D space to walk through together.
Fiorente Global · Rotterdam, Netherlands · 2023
About the project
Beyond the Video Call
Fiorente Global, a market research company, wanted a more engaging way to interview younger audiences than another video call, and a better way to present products without shipping them around the world.
A Shared Virtual Room
Broken Egg began with a creative sprint, showing the range of immersive technologies and how each could serve them, then researched and brainstormed together toward the right solution: a platform where interviews happen in a shared 3D space. Participants walk around freely together, and products can be placed in 3D for people to explore from any angle.
A Platform to Explore
Broken Egg delivered a pilot platform that lets Fiorente run research in a more interactive, more captivating way, connecting with audiences and presenting products in a shared 3D space.