Training Cultural Creators at Ithra
Two weeks of training that take cultural creators from idea to funded pitch.
Ithra & Aramco · Saudi Arabia · 2024
About the project
Training Cultural Creators
Ithra, the King Abdulaziz Center for World Culture in Dhahran, Saudi Arabia, runs Creative Solutions, an immersive-design residency inviting people from across the cultural sector to submit experience-led ideas. Broken Egg was brought in to train the selected creators.
From Idea to Pitch
From around 1,200 applicants narrowed to 200 and then to 30, Broken Egg ran a two-week training in Saudi Arabia focused on turning ideas into viable projects: business model, sales, and above all how to build and pitch a compelling experience.
Onto a Global Stage
The top three projects won funding and were presented at fairs internationally, including London, and showcased at events as part of the program.