From Workshops to a Digital Engagement Playbook
A creative sprint that turns a digital audit into a ready-to-launch playbook.
Stedelijk Museum Breda · Breda, Netherlands · 2023
About the project
Enriching the Visit
Stedelijk Museum Breda holds a distinctive collection with room to come further to life. Broken Egg was asked to strengthen visitor engagement, online and on site, through focused digital interventions that enrich the existing experience.
Workshops to Playbook
This is where Broken Egg's workshops come into their own. The team ran a creative sprint, beginning with a digital and physical audit to map opportunities, then sat down with the museum's staff in hands-on workshops to understand their visitors and shape solutions together. That shared process also opened up the possibilities of immersive tech for the staff themselves. The findings came together in a practical playbook: a clear picture of the present, one pilot ready to launch immediately, further ideas for the short and long term, and an overarching engagement strategy.
Developing a Digital Strategy
Today Broken Egg is developing the first concept together with the museum, the opening step in a long-term partnership shaping its digital future.