Walmart's AR Bridge to Roblox
A QR scan that links a Roblox hit to Walmart's shelves, used 15 million times.
Walmart · USA · 2023
About the project
Bridging Digital and Physical
Walmart had a hit Roblox game and a chance to connect its digital world with its physical stores. Broken Egg was asked to bridge the two and turn online engagement into real-world store visits.
Scan to Unlock
Broken Egg built an AR experience tied to the Roblox gift cards sold in Walmart stores. Scanning the QR code on a card unlocks in-game rewards, including free skins from a Nickelodeon collaboration such as SpongeBob. The technical heart of it was a back end that could scale up and down instantly, since there is no predicting how many people will scan at any moment.
15 Million Scans
Over roughly twelve months the experience saw around 15 million uses in total, peaking at about 1.5 million skins claimed in a single month around the SpongeBob Halloween drop. It built a genuine bridge between physical retail and digital play, driving sales in both.