Where imagination meets technology.

Our R&D lab is where we prototype, experiment, and push the boundaries of what is possible, combining AR, VR, AI, and spatial computing to create entirely new visitor experiences.

An independent lab inside the agency.

The Lab is our internal skunkworks: a dedicated space where we build the products, tools, and experiments that no client brief has asked for yet. It runs independently from our project work, with its own time, budget, and creative latitude.

Some things become client-ready products. Some stay as proofs of concept. All of it sharpens how we think, so when a client asks "can you do this?", the answer is usually already yes.

A selection of our work.

From live web experiments to ongoing R&D projects — each entry showcases a specific technology or concept we are exploring for cultural institutions. Click "Read more" to go deeper on any project.